Malibu Boats is a manufacturer and distributor of boats and water sport devices. It’s been in business for more than 35 years, and it touts itself as a brand that produces one out of every two towboats in the world today.
It’s a strong brand with a sturdy backbone. And a host of dynamic design features helps to bring this website to life, highlighting these products and putting them on display in an exciting and enticing way.
One way to create urgency is through movement. And thanks to the captivating scrolling elements and surreal animations, this site certainly stands at attention.
A deep, parallax scroll unveils new and exciting elements of the design in a subtle, yet equally dynamic way. It creates an anticipation and an urgency for consumers as they move along their journey.
A slide scroll feature takes advantage of the website's UX and UI interface.
These effects are apparent right from the start, but at even more evident on the product pages.
Malibu's product page uses a parallax concept to highlight and bring the boat images to the middle while also leaving the other two boats within the peripheral view. This adds depth and luxury.
The same parallax concept is used at the bottom of the page. It brings forward the description of the boat but also draws attention to the buttons on either side. This construct gives users an opportunity to click on either button to learn more about the product or select one for purchase.
In addition to the scrolling effects that lead users on a journey, creative animations in the form of moving geometric lines and shapes add an innovative and enticing nature to the brand and its products that make users want to learn more.
These animations are subtle and delicate. They are simple and elegant. And they capture the forward-thinking spirit of the Malibu Boats brand.
When it comes to the buyer’s journey, it’s vital that brands ensure that the process is simple, serene and easy-to-follow. And in this design, the buyer’s journey is powerfully displayed through a robust user interface that captivates on impact.
There's a lot going on in the Malibu Boats website, it seems. From the attention-grabbing images and video, to the powerful animations and elegant scrolling effects, this interface is one that is pleasing to peruse.
But in actuality, this modern site is made up of a simple and minimal aesthetic that puts an emphasis on its products that uses plenty of clean white space and a mesmerizing, straightforward layout.
An example of the designer's ingenuity is the homepage. It’s the most versatile page of the site because it showcases Malibu's drive for simplicity. Its main visual focus is the animated backdrop and minimal content, encouraging visitors to explore the site at their own leisure with the help of its cutting-edge design elements.
The layout is crisp, with each module floating into view and showcasing a specific product or service with ease.
But color also rounds out this minimalism.
The product page was created with brilliant color. A black backdrop reels you in while the bright clean typography and dynamic product images jump from the screen.
Similarly, the "About Page" is bold and brazen. Its use of a white backdrop, rich blue colors and innovative typography helps to visualize the backstory of the company and its history. Although the page uses deep scrolling to minimize content, it maximizes a timeline of the company's history and culture.
And each of these pages is tied together by a simplicity and an elegance that steals the show.
The company's web design illustrates the use of imagery by implementing the "show and not tell" method. The website's high-resolution graphics, visual symmetry and animations draw the attention of the consumer to its products.
The images are bold and in your face, and the video makes a tangible impact as it auto-plays. This shows the products in action and shows how consumer feel when they get to experience these products.
Boating never looked so fun — and that feeling persists throughout the design thanks to these images that take center stage.
Visual content is vital in web design — especially e-commerce web design. People want to be convinced. They want to be inspired. And it’s much easier and much more engaging to interact with the content you can see as opposed to content you have to read and understand for yourself.
Without clear navigation tools, however, a website has the potential to flop. Luckily, in this design, these elements are infused so fluidly into the design that they do more than just lead consumers throughout the website, but add an engaging and interactive element that keeps the brand in the mind of the user even after they’ve left the site.
An intuitive menu bar lines the top of the screen in a lean and straightforward way, and the bold nature of these icons makes it easy for users to navigate to certain areas of the site.
They also match the powerful CTAs that use dazzling rollover effects to grab your attention and encourage users to click.
There is also the addition of a pop-up CTA box and a navigational tool that gives users quick and easy access to the boats themselves — they can learn more, shop the offering and even customize your own boat with ease.
These tools are vital in web design normally, but here they go a step further and create an intuitive and interactive experience that refuses to be forgotten.
Malibu Boats is an American boat manufacturer founded by a group of friends in Merced, California in 1982. These recreational boats are available worldwide, with the brand being one of the world’s biggest manufacturers of watersport towboats.
Bob Alkema and Steve Marshall are the brains behind this brand and its conception. And according to the Malibu Boats website:
They named the company Malibu, for the coastal paradise where enjoying watersports is a way of life. Rejecting “good enough” as a substitute for state-of-the-art, Malibu began a dedication to innovation that continues today. That focus on innovation has made Malibu the undisputed worldwide towboat leader with a long roster of industry-firsts, including:
- The first Wakeboard Hull
- The Wedge Hydrofoil followed by the Power Wedge II
- Surf Gate™, which revolutionized watersports by generating an endless, controllable surf wave
No competitor can match the new boats, innovations and features that Malibu has introduced since 2010, and we continue to advance the state of the art in watersports boats. Malibu built a loyal following from seasoned enthusiasts, accomplished pros and families seeking all-out fun on the water. And they’ve made us the world’s largest manufacturer of watersports wake, ski and surf boats. Today, Malibu builds one out of every two towboats worldwide.
Malibu Boats has a strong and robust following of loyal watersport lovers. And their website matches that vivacious and innovative spirit. From its animated interface to its simple and clean aesthetic, the Malibu Boats website is a powerful platform that puts the consumer in control, connecting them with their ingenious products in a stunning and sophisticated way.
This is an eye-catching platform that infuses creative and captivating design elements to give it an edge. But these elements equally match the brand and its products, driving consumers to learn more and make a purchase.
Who knew boating could be sexy? Well, maybe not the boats themselves, but the Malibu Boats’ website certainly gives off a luxurious and seductive vibe. A fullscreen deep scroll interface and an image-laden design give this page a modern, sleek, elegant look that builds a relationship between the product and the user.
The Malibu Boats brand is a sophisticated and innovative boating manufacturer that was created with an ambitious spirit. That ambition was transferred into its production, and you can feel the love they have for boating in their products as well as their daring and alluring website.
The water sport website design is chic with a minimal vision that facilitates a relationship between their UX and UI interface. Its experimental design is ingenious, showing users that boat design isn't the only thing they’re good at.
It’s a powerful platform with a heart and a soul. And the innovative nature of the boats themselves is emulated in this sophisticated and clean design.
An image-driven layout and stunning, auto-playing video jump from the screen and show these products in action. But they don’t just show these products, they show the enthusiasm and the excitement of the people who use these boats.
It’s dynamic and robust, but there is a simplicity that comes from the clean and organized interface that continues as you scroll.
Clever and minimal graphics add a modern and innovative edge that leads buyer’s on their journey. This cutting-edge design also gets a boost from the intuitive navigational tools and CTAs. They're bold, in your face and at the forefront of the website at every step of the way.
It’s cool and fun — this website is one you genuinely enjoy interacting with.
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