Arjay Studio is an augmented reality (AR) and virtual reality (VR) studio that creates “immersive digital experiences and apps for businesses and brands.”
Being part of such a cutting-edge industry at the vanguard of technological development requires an equally progressive website.
As soon as a user lands on the studio’s homepage, it becomes apparent that’s exactly where they are: stunning parallax effects and microanimations provide another dimension and visual depth to an outstanding user experience.
The imagery and graphics take cues from surrealism and futurism in order to align and associate their area of expertise with something uncommon, exclusive and upscale.
Going down the homepage funnel, visitors encounter AR and VR services messaging that briefly proclaim the main value differentiators and advantages they bring to businesses.
Each service section comes with an illustration that makes delicate movements as the user hovers their mouse over it. This engages the visitors, ensuring longer on-page session durations.
The sticky main menu navigation blends seamlessly with the website's graphics even as users scroll down.
Arjay Studio’s website uses call-to-action buttons, scattered throughout the website, to give visitors more substance and either engage with them through contact or lead them to further education points.
On the home page, three CTA buttons - “Discuss,” “More info” and “Send” - all serve different purposes and utilize striking design. A mainly white button turns purple when the mouse hovers over it.
The call-to-action buttons complement the rest of company’s digital brand presence, in color and edgy, bracket-like design.
Even the typography blends in, in that the buttons use the same sans-serif font that fittingly illustrates the post-digital age the brand hints at.
Arjay Studio’s website consists of a color palette with four main hues: white, purple, navy blue and dark gray for content copy.
Blocks of messaging stand out against the white background, which provides substantial breathing space for this vital copy, making it easily noticeable and readable.
The purple and blue sometimes blend with a gradient effect or exist on their own by highlighting certain words and terms that attract users’ attention.
The colors complement each other beautifully and, as their combination is generally underused in websites, convey a fresh impression.
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Company’s “Products” page consists of several sections.
Above the fold is the flagship product – an app where furniture shops can allow their buyers to visualize what a piece of furniture would look like in their room through AR-based app.
Just below, the website outlines the product’s key features in a very legible fashion and a numbered list.
As an important educational piece that informs the buying decision, the web designers made sure to surround it with a lot of white space to eliminate distractions.
Further down below, the conversion funnel communicates the benefits the product would bring to furniture manufacturers. Again, the same visual pattern is in place: white space, a numbered list, clean font and very to-the-point copy.
The website’s “Cases” page expands on the “Products” section and showcases the company’s entire track record.
Their full portfolio is presented in an attractive “carousel” – users can slide or scroll to the right to see all of Arjay Studio’s past work.
A purple overlay effect highlights each project when the mouse hovers over it and the name of the client and the category also appear.
Each case page features some basic info about the client, the goal that Arjay Studio had to achieve, the solution they applied and the outcome.
At the very bottom of the conversion funnel is the “Contact” page. Mostly white, with just a touch of purple lettering, the entire message submission form takes up one screen, with an “Attach a file” button next to “Send.”
Below are the company’s phone number and email address for those who wish to get in touch with company’s representatives in a more traditional way.
Dealing with highly unorthodox technology, even by today’s standards, puts Arjay Studio among innovators of the AR/VR industry.
Their high-end solutions are primarily of visual nature. Therefore, the brand’s website strives to deliver a decisive graphic punch with unconventional effects and unique page movements.
Yet, while doing so, it does not forget its main purpose – to inform the visitor, in the clearest possible terms, of the brand’s products, along with their features and benefits.
The brand’s About Us page says:
“ARJAY STUDIO aims to wow the clients with innovative content and engaging experiences. We endeavor to blend art and technology at every opportunity.”
The company goes on to point out open-mindedness, expertise, integrity, customer mindset and fairness as their core values.
The company did a good job of translating these values into a website that is visually appealing and engaging, consistent throughout and, to a certain point, even revolutionary.
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