NFX is San Francisco-headquartered a seed-stage venture fund that is “transforming the way true innovators are funded.” The firm’s website has a blog section with in-depth articles targeted at entrepreneurs, investors and general clientele.
One of these comprehensive articles, written by NFX’s General Partner James Currier, is “Network Effects Predict the Future of Facebook.” It is an analysis of Facebook’s market strategy and development from its inception until today.
What makes this article special is that it comes with an accompanying video – clocking at lengthy 6:10 - that summarizes its main points.
“Why Facebook Will Survive” video design effectively condensed as much vital information as possible in a way that is easy to follow and understand.
The most important aspect of a blog summary video is the narration and presentation of the content.
The sound editing puts the narrator’s voice front, center and very high in the mix so that it is audible and comprehensible.
Equally important as the sound mixing is the way the narration is done. Speaking at a steady pace, the narrator does a great job of delivering the right messages and emphasizing the most important ones at the right time.
While focusing on the story, a viewer may easily neglect that the video also has an embedded musical score that is discrete and somber. Its sole purpose is to stop the video from feeling incomplete or dire without the music.
Of course, the effectiveness of the narration is also measured by how good the video editing work is – that is, how well the graphics and footage follow the storytelling.
The narrator himself never makes an appearance in the video. Instead, the video presents the complex story of Facebook’s origins, business model and current trends through a wide array of graphics and visuals.
The well-executed pie charts, graphs, infographics and other elements that appear throughout the video help the viewer understand the inner workings of networking and the digital industry.
Excerpts from TV interviews with Mark Zuckerberg, newspaper and website quotes are strategically inserted in all the right places to lend context to the video’s theme.
The footages span over 15 years, from Facebook’s inception in 2004, until today. The video editing makes seamless jumps from one era to the next whenever necessary to better explain its main point, which is that Facebook “isn’t going anywhere any time soon.”
“Why Facebook Will Survive” video packs a great deal of spoken and visual content in just over six minutes. To make everything flow smoother, the video production team had to come up with transitions and vignettes that would facilitate the retention of the message.
These transitions and effects are visually related to the topic of the video – they look and feel sci-fi thanks to classic visual cues associated like digital numbers, “Matrix” graphics and more.
This style matches the futuristic outlook that the video is communicating about Facebook and its effect on society.
“Why Facebook Will Survive” frame speed is optimal: it makes the video digestible and enjoyable throughout, with no risk of viewer fatigue.
Content repurposing has lately been a buzzword in content creation. It refers to using and “recycling” the existing content to create a new form or type of content that would be perceived as more valuable by certain audiences.
In this case, the portion of the NFX’s target audience who doesn’t like to read lengthy blog posts can watch the video instead and get the same message as blog readers.
Also, video content performs better on social media, gets more shares, likes and views and it helps the website reduce bounce rates and improve time-on-site metrics.
For these reasons, it was a smart move on NFX’s behalf to create a video version of their article in the first place. The amount of effort they invested into it is another commendable thing.
“Why Facebook Will Survive” video design is a great example of a successful adaptation of written content into a watchable material.
Even though its duration may seem lengthy, engaging editing work and great narration make every second worth it – the main reason we decided to name it one of our Best Video Designs for August 2021.