Best Brand Videography Designs of 2021

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Video Design Best Practices For Social Media

Optimize For Size

Not all social media websites are created equal - and the wrong social media video size can hinder your ability to pop up in people’s newsfeeds and scoring views.

Even if you’re making the same content for each channel, optimize every video size for each social media channel individually. Next time your crafting a video marketing strategy, try the below specs:

Facebook

  • 1280 x 720 for landscape video and portrait video
  • 4096 x 2048 for 360-degree video

Instagram

  • 600 x 315 for landscape video
  • 600 x 750 for vertical video
  • 600 x 600 for square (which we recommend)
Video Content Size Optimize Dove Men's Care

Choose The Right Length

Just like size matters, the correct video length can make or break your impressions, too. Every social media network’s audience has a different use for the platform, so tailoring the length of your social media videos to their needs will pay off.

Instagram and Twitter benefit from shorter videos - aim for 30 seconds to one minute. However, Facebook and YouTube can handle longer content. Facebook has seen a big rise in long-form Facebook Live videos - which live on your profile after the session. Meanwhile, YouTube SEO looks for high-value long-form content.

Search engine optimization expert Brian Dean breaks down some easy tips to help you rank on YouTube, such as timely headlines and proper tagging, but the length of his own video says a lot, too - at over 15 minutes, it demonstrates how various videos perform differently on certain social media platforms.

Video Marketing Content Brian Dean Backlinko Video Length

Don’t Rely On Sound

Eighty-five percent of Facebook videos are watched without sound - and it’s easy to see why. Most videos auto-play silently, and many viewers may be watching them at work or in areas that don’t warrant sound.

Therefore, it’s important to place your reliance on visuals for social media videos - especially on Facebook and Instagram. Now, this isn’t to say you can’t have sound - but give your viewers something else to hold onto.

Video Text Captions Sound Obama NowThis News

Try Stories & Live Feeds

Studies show that 98 percent of mobile phone users watch videos vertically. Although this information may not change our run-of-the-mill video marketing, it certainly correlates with the rise of live feeds and real-time story updates on social media platforms.

Networks such as Facebook, Instagram and Snapchat all have vertical video options that are worth exploring - especially if you want to start dabbling in multimedia but are still on a lean startup budget. These raw, uncut updates have the potential to reach millions of viewers -- Instagram stories alone has over 250 million daily users. Plus, utilizing story features in particular help you beat the algorithms and boost your discoverability by other social media users.

Instagram Stories Vertical Video Well+Good

Test Different Formats

According to ReelSEO, 82 percent of surveyed marketers found the video marketing improves their bottom line. So, investing in any type of video will be worthwhile.

However, the type of videos that improve your SEO, reach high impressions, see high shares and speak to your audience may be different from what works for another brand. Don’t be afraid to create several different types of videos and see what performs the best. Or, make your strategy a little more official and A/B test your videos to determine the exact elements your audience identifies with.

Video Marketing Content Formats Vogue YouTube Channel

5 Video Design Trends To Use In 2021

Frontload Your Video

The first few seconds of your video - especially on social media sites that auto-play content - are crucial. Therefore, you should front-load them with alluring images or b-roll and engaging text to entice viewers to keep watching.

After all, video is one of the fastest-growing forms of content marketing - 87 percent of marketers use it! Other content types like blog posts and news article place emphasis on a compelling lede to capture readers - your videos need to do the same.

lululemon Front-Load Action Video

Try Motion Graphics

Investing time, money and energy into a full video shoot can be overwhelming for startups, but it’s not your only option when it comes to video. Try trendy motion graphics or stop motion videos to engage your audience instead.

Stop motion videos are particularly easy to create -- all you need is an iPhone, a tripod and simple video editing software. Instead of pressing record, move items in tiny increments, snapping plenty of photos along the way.

Then, string the pictures together in an image-based video and you’ve got yourself a video flipbook that consumers will engage with! 

Motion Graphics Stop Motion Video Ritz Crackers

Go 360

Augmented reality and virtual reality videos are costly and difficult to produce - particularly on a regular basis. However, there is a similar interactive counterpart that will immerse your audience in your brand: 360-degree video.

There are several types of 360-degree video, but ultimately, they give the illusion of being immersed in a scene just like VR. The main difference between the two is that VR offers a limitless experience, while 360-degree videos are more grid-like in navigation and may have some angles that aren’t as enveloping.

When utilized, 360-degree videos see higher conversions than regular videos and many platforms - like Facebook - have dedicated platforms for 360-degree branded content videos for advertising. 

360 VR AR Videos Discovery Channel Rollercoaster

Incorporate Humor

According to the American Psychological Association, laughter improves cognitive function and promotes better learning and retention. Including humor into a commercial will encourage viewers to actually watch it and improve the chances that they will remember the information presented.

Comedy is an easy way to let your brand identity shine. Just make sure the type of humor you want to incorporate will fit with your audience. One step in the wrong direction and you could face a PR headache instead of a viral video.

Funny Video Commercial Kmart Ship My Pants

Create Conversation

The best way to get people talking about your video is to give them something to talk about. In fact, Kevin Alloca, head of culture and trends at YouTube, told AdWeek that the best videos utilize participation - aka the ability to participate in a conversation about a video -  to increase chances of going viral.

Conversation Video Pop Culture Taylor Swift Music

How To Create A Successful Video Ad Campaign

Quality Over Quantity

Twenty-five percent of consumers will lose interest in your brand or product if you don’t have an accompanying video. However, the prospect of losing a quarter of your audience shouldn’t scare you into pushing out several videos every single day. Instead, stick to the age-old adage of quality over quantity.  

A well-produced video will explain information, tell a story and engage users fully on multiple channels -- everything that that flaky 25 percent craves. So, take your time creating a longer and more comprehensive narrative. Video competition is stiff -- and you can’t afford to lose viewers because you pushed out a sub-par production out of fear.

Halo Top Video Content Quality On Brand

Make It Mobile-Friendly

Mobile video views are on the rise, surpassing 60 percent of all video views. Therefore, it’s imperative that you create mobile-friendly videos that make it easy for your followers to view and share.

If you’re creating a social media video ad, make sure you set specific parameters within the buying process, then film and edit within them -- you don’t want to have to trim a video size and lose important elements of the narrative. If your video is embedded directly onto your site, add a responsive video splash screen to ensure it is automatically responsive to various screen sizes.

Create different cuts of videos to optimize the correct size and length for every social platform. This will improve your organic reach, overall views and engagement.  

Mobile Friendly Video Content

Create Emotional Appeal

The most shared - and most successful - video ads are heavily rooted in emotional appeal. Consumers want to feel implored to make a purchase or transfer their brand loyalty and appealing to them on a personal level is a successful way to increase reach and conversions.

Budweiser Video Ad Emotional Appeal

Stay On Brand

Ninety percent of consumers expect a similar brand experience on every device and platform. Therefore, whether you’re creating a simple social media campaign or a large-scale advertisement, it should be easily identifiable with your overarching brand.

To achieve this, note how you will brand the video, incorporate notable taglines and utilize correct fonts and color palettes within the video design before you start shooting. It may also benefit the business to look at older successful campaigns and see how you can incorporate their elements into your new video, because the best videos are those that achieve striking continuity.

On Brand Video Lincoln Motor Company