Ozan Karakoc is a Los Angeles-based designer and creative director who specializes in branding and graphic design. This booklet/brochure introduces himself and his brand and studio. It also depicts his thoughts on branding products, services and markets.
Karakoc combines strong typography and color blocks, effectively producing a sort of "how to" book that helps the user take his first steps on brand creation and conception.
His color combination of yellow, white, gray, and black is bold. These contrasting colors are effective in creating different spaces for various content to live.
Details, such as the yellow on gray or gray on yellow lines throughout the pages, make this brochure clean and cohesive.
The monochromatic black and white photography helps achieve a minimalist look. This design approach makes this booklet pleasant to ready by streamlining information and saving the reader valuable time.
It's OK is a minimalist print design in the Advertising industry.