While it might seem easy to create a campaign for a company that has so much brand visibility already, it is still a challenge -- one that Adidas lived up to.
The eye is drawn to the headline reading "Future" in the top right corner, which appears with a three line strikethrough -- nod to the Adidas lines and implying to consumers that the future is now, and it's with Adidas.
Adidas carefully balanced the brand through the thoughtful use of logo and design elements, such as the three lines.
Less is more in regards to typography, photography, and messaging. The simple placement of the Adidas logo in the bottom right maintains the brand's presence through strategic placement.
The clothing and apparel company took a fresh approach to this dynamic campaign.
Adidas Originals SS16 Global Campaign is a stunning print design in the Advertising industry.