A-dam’s Clean Packaging Excites Customers With A Modern, Playful Twist
Underwear itself is almost taboo — but everyone wears it and everyone needs it. And the A-dam brand likes to be edgy and provocative in all areas, not just its products.
But first, let’s talk about the cleanliness of these underwear boxes. They are thin, bright and clear. These boxes are made up of a matte white background with simple, tiny black copy.
Clever, but minimal, illustrations appear on the front — in the form of a fig leaf for the logo and a pair of boxers to notify consumers about the type of underwear within.
There’s a modernity to this minimalism. Typography is small and slight, and the color is kept to a minimum — the main colors are black and white with tiny pops of coral coloring which call back to the brand’s overall identity and color palette.
On the back, there’s the brand message and “About Us” section which adds a personality and a flare to remind consumers of the brand’s values.
It’s informative, simple and effective.
But once you start opening this design, it comes to life.
At the bottom of the packaging, on the shelf where you pull out the underwear, is the phrase “‘If you’ve got balls.” This is provocative, edgy and almost standoffish. But it makes a statement and it pulls you in.
And when you pull out this shelf, you’re met with an even bigger surprise.
Hidden beneath the underwear of choice is a colorful and illustrative design. It’s always changing, as the brand invites local designers to come and show off their talent. But it’s always fun, eye-catching and creative.
The design takes up the entire inside of the design and is a wholesome and altruistic way for this brand to promote local artists. It’s engaging visually and engaging emotionally.
It gives the brand a personality and a heart that can’t be ignored.