The Via Symbol Is A Cute, Creative Symbol That Embodies The Brand’s Services
The Via logo is a soft, fluid and bubbly symbol that’s made up of two creative and engaging parts. The first part is the wordmark and the second is the clever and recognizable illustration that sits on most Via marketing materials.
Via’s wordmark is a light, colorful and airy design that instantly evokes happiness and a laid-back vibe. The letters are all written in a lowercase, bubbly font that is thick inviting and comfortable.
The bubbly look of the letters is bright and fun. It makes you happy. It makes you smile. It’s a logo that ditches the sleek, modern and corporate feel of other logos for a feeling of friendliness and approachability.
It also looks like it was written out like a road (almost). The lines are direct and straightforward. They flow with ease and tranquility — taking you on your journey and getting you there with positivity and satisfaction.
The illustration that accompanies this wordmark holds a similar feeling in its creation.
The same baby blue applies to this symbol, and its an image you instantly recognize.
The Via logo includes the image of modern location markers — whether looking at a paper map or on your phone, when you pin a location or mark a destination, you notice a very specific, circular symbol with a pointed bottom.
It’s instantly understood to indicate a location, and it makes perfect sense that this brand — a ride-sharing app — would make use of this modern emblem.
It’s also drawn out in that same baby blue which is happy, carefree and fun.
Overall, the Via logo is modern, fresh and inviting. It makes you feel happy and puts you at ease, while also giving off a subtle authority that makes the brand one you can trust — it knows its brand, it knows its values and it believes in its services. And you should too.