Run organizes marathons, basketball tournaments, and football games, among other events, so their brand needed a logo that represented vitality, movement, and energy.
The construction of their logo design is simple yet amazing. They give life to the "R" with a slight kick of the back "leg," which drives home the movement the associateion represents. This clever exploitation of the letter "R" shape is complimented with a bold color palette that ties is together.
It is very clear that the "shape" of a runner's legs is molded with the "R," making this design an excellent case study.
Run is a fun logo design in the sports & leisure industry.