The Procter & Gamble logo is one of controversy, creativity, and legacy. P&G is one of the largest consumer packaged goods companies in the world. A sampling of their portfolio of brands include Pampers, Gillette, Tide, Ariel, Downy, Pantene, Head & Shoulders, and Crest.
The company started out as a soap and candle company with stars and a moon with a man’s face in its logo. This sparked endless rumors that the company supported and practiced Satanism.
In 1991 the company removed the man in the moon’s curls and cut out the art all together due to occultist conspiracy rumors. The rumors were so strong that P&G was awarded $19.25 million in a civil lawsuit against former competitor Amway after they reignited the Satanism rumor in 1995.
In 2013 the company unveiled a new logo that added a sliver of the infamous moon to the P&G letters. The new logo was designed by the Landor Agency.
Landor was inspired by P&G’s heritage as a soap and candle company. Barge workers painted stars on cases of Star Candles to identify them. This is a phenomenal example of the use of legacy in iconic logo design.
Moon and stars represent Procter & Gamble’s special ability to improve the lives of consumers throughout different phases of their day, their life, and across family generations.
The logo is fluid and flexible, where it can fit into many different formats depending on the need. The blue color symbolizes excellence, reliability, and class.
The font is a custom P&G serif. The evolution of the P&G logo has a rich history spanning over 100 years. The modernized version pays homage to those barge workers whom painted the first stars in the candle packages. The P&G logo is visually masterful. The white “P” and “G” beautifully pop out of the blue to command attention and awe. The logo stands out against competitors with its uniqueness.
Combined with a wonderful blue gradient, this logo will carry P&G further into the next century, as its products reflect the peaceful radiance of candlelight under the moonlit stars. When history is reflected in logo design, it produces the best logos ever conceived.
Procter & Gamble is a great logo design in the distribution and manufacturing industries.