Merck & Co., Inc. is one of the most powerful companies you’ve never heard of. This is good reason. The $173.3 Billion primarily focuses on one market: pharmaceuticals.
It is one of the largest pharmaceutical companies in the world. They produce prescription medicines, vaccines, biologic therapies, animal health, and consumer care products.
The design consists of a bold symbol made up of a capsule and two tablets as and the “MERCK” logotype in capital letters. The symbol could be interpreted as a petri dish, mortar and pestle, or a medical cross.
The design was synthesized in 1991 by Audrey Krauss and Steff Geissbuhler of Chermayeff & Geismar Inc. This symbol is iconic because it tells a story. It demonstrates the legacy Merck & Co., Inc. in developing revolutionary new drugs for diseases like cancer.
The logo can be seen on all of Merck’s prescription drugs.
One views this logo as extremely simple and memorable. Iconic logos are stunning in their simplicity. Clutter is removed in order to reveal the essence of the brand. In this case: pharmaceuticals.
The use of opposing half white, have green colored tablets also shows how repetition can make logos powerful. The more you see this pattern, the more recognizable it will become.
The text is black and the green color used is HEX #038C7F.
This is why the company is mostly well known inside the pharmaceutical industry by pharmacists, doctors, and researchers. The symbol is on every single piece of its drug packaging. It need not be anywhere else in public because the pharmaceutical products that Merck & Co. create are highly targeted for highly specific diseases and a highly targeted market: pharmaceuticals. It is distinct and serves its purpose to be memorable for its target audience.
Merck created a logo that is instantly recognizable to everyone that the logo needs to be recognizable to.
This distinction separates Merck from other drugs on the pharmacist shelf. And Iconic logos must have distinction.
Because distinction, creates more than logos. It creates icons.
Merck & Co is a classic logo design in the Distribution, Manufacturing and Medical & Pharmacy industries.