ExxonMobil explores, develops, and distributes oil, gas and petroleum products.
The typeface used is based on hand drawn typeface developed by Chermayeff & Geismar. This is a company with assets totaling $343.2 Billion. The logo is one of the most recognizable logos in the oil and gas industry.
Simplicity is beauty. We can see it here in three crucial design elements: the crossing x’s, the red color, and the tagline “Energy lives here.”
The Exxon logo was originally created by renowned industrial designer Raymond Loewy. Below is an image that provides us a glimpse of his design process from the Library of Congress:
The two X’s pay homage to the original company name that was Esso. This helped transition the old name to the modernized version. The interlocking X’s also symbolize the company’s reliability. In 1998, Exxon merged with Mobil and born was the combination of the two brands inside the new logo. It represents the determination of two companies that even when broken by government, never quit.
They kept pushing forward.
The red font color symbolizes this energy, determination, and dynamism.
“Energy lives here” sits below the company name with perfect proportional spacing. This slogan shows ExxonMobil’s commitment to power the world responsibly. The company accomplishes this by pursuing innovative breakthroughs in fuel efficiency, Algae bioengineering to reduce emissions, and carbon capturing.
Iconic logos tell stories, inspire positivity, and are simple. ExxonMobil is an example of a global energy giant whose logo will continue to stand the test of time.
ExxonMobil is a clean logo design in the Distribution, Manufacturing and Technology industries.