We believe that the most effective marketing starts with a sound brand strategy and employ proprietary methodologies to achieve an extraordinary level of brand integration. In the era of experience and CX optimization, a unique and compelling brand is critical in creating satisfying customer experiences. We are experts in integrating brands into all digital and physical customer interactions, a practice we call BX. Through our rigorous approach to building brand strategies and our numerous proprietary BX methodologies and processes, we are able to achieve an extraordinary level of brand integration.
By aligning and synchronizing a brand's core brand idea with the touchpoints and expression in four key operational segments (marketing communications, internal culture, product/service offering, and operations), we are able to create customer experiences that change people’s impressions and relationships with brands.
We believe that the most effective marketing starts with a sound brand strategy and employ proprietary methodologies to achieve an extraordinary level of brand integration. In the era of experience and CX optimization, a unique and compelling brand is critical in creating satisfying customer experiences. We are experts in integrating brands into all digital and physical customer interactions, a practice we call BX. Through our rigorous approach to building brand strategies and our numerous proprietary BX methodologies and processes, we are able to achieve an extraordinary level of brand integration.
By aligning and synchronizing a brand's core brand idea with the touchpoints and expression in four key operational segments (marketing communications, internal culture, product/service offering, and operations), we are able to create customer experiences that change people’s impressions and relationships with brands.
Headquarter
32 West 22nd Street, 3rd Floor, New York City, New York 10010, United States
Founded Starfish and renowned in the industry for his strategic acumen, business savvy, and customer focus that has driven Starfish for more than 15 years.
Jeff Negrin
Managing Director
World-class integrated marketer with 25+ years of senior-level client and agency experience. Known for his strategic rigor and integrated approach.
Vasily Davydov
Creative Director
Award-winning designer with 15+ years of creative experience, combining his classical art and design training with an innate sense for space to drive Starfish’s creativity.
Samantha Schaevitz
Senior Designer
Award-winning, published illustrator, designer, art director, and sculptor whose multiple talents combine with technical fluency to always deliver fresh thinking.
Larry Goldstein
Creative Director, Writer
Unearths the irrefutable brand, human, cultural and category truths to create the brand idea, narrative, voice, and work. Adept at winning strategic hearts. And awards.
Michelle Boulos
Account Executive
With a background in PR and digital marketing, Michelle brings skill and her experiences living across the world to add a one-of-a-kind and global perspective to her work.
Grant Wood
Management Supervisor
A passion for client service and uncovering the true character of a brand drive long-term relationships and bring brand strategies to life for the end user.
Aashna Shah
Senior Designer
Award winning, multifaceted designer and art director whose both in-house and agency experience makes for dynamic, intentional, and well-rounded design.
Spencer Kaplan
Account Supervisor
Driven by an endless thirst for knowledge, Spencer is always looking for ways to drive brand growth for clients and create a seamless experience for brand users.
Emily Fariello
Graphic Designer
Highly-creative, multi-talented designer who conceptualizes thoughtful and innovative design every day.
Jackie Coleman
Assistant Account Executive
Jackie brings a new meaning to the concept of intellectual curiosity with her background in advertising, accounting, and innovation.
Rachel Gilson
Account Executive
Rachel’s agency experience arms her with an eye for detail, a creative lens, unrelenting curiosity, and compassion, through which she builds thoughtful brands.